Snag New Law Clients with Digital Newsletters

Lawyer newsletter

Did you know that 82% of internet goers actually open marketing e-mails, and 53% of businesses plan to sink more money into e-mail marketing next year? The popularity of digital campaigns is soaring, and with good reason. Law firms can take advantage of this success to transform traditional newsletters. Legal newsletters can be converted to .pdf files, or utilize RSS technology, like Flipboard, to create page-by-page spreads. How are law firm newsletters transitioning online?

Keep the Audience in Mind

Digital newsletters, including lawyer newsletters, are especially popular, and effective, among current clients. The trouble is when opening a newsletter lawyer clientele, and fellow lawyers, expect different things. On top of that, current client expectations are not the same as prospective, or new, client expectations. The best solution to this is to create several, targeted newsletters.

When putting out targeted newsletters, keep audience in mind at all times. For clients, remember to keep language simple and straightforward, avoiding legal jargon whenever possible. Also, keep in mind what readers will respond to best. advises “educating readers and demonstrating expertise draws more clients than a never-ending sales pitch.” When scripting business-to-business newsletters, however, taking a different tack will be much more successful. Other lawyers will be best served by discussing the latest laws, and important, precedence-setting cases.

Write in Newsletter Format

It may seem straightforward, but the number of businesses who write e-newsletters in the same format as e-mails, presentations, etc. is alarming. Even in digital form, newsletters should retain their unique form in order to be most effective. When writing a newsletter law firms need to keep elements, like color and contrast, in mind. Newsletters are unique, and easily distinguishable from e-mails, because they are meant to be visually appealing. Make sure your company newsletter, and its e-format, do not lose interest with standard, block-y text, and underwhelming visuals.

When producing a newsletter lawyers have a lot to keep in mind. Newsletters, especially new digital formats, need to be tailored to specific audiences, and these new formats need to be just as visually masterful, and exciting.

Five Facts That You Should Know Before You Hire a Criminal Defense Lawyer

When you find yourself in need of a reputable and professional lawyer, that is not a decision that you can take lightly. It is a serious choice — one that could have lasting effects on the outcome of your entire case. This is even more true when you are facing criminal charges of any sort. Finding the right criminal defense trial lawyer for your unique situation is a vital first step to having the best chance at a favorable ruling from the judge.

Working with an experienced legal team and law firm can help you understand the basics, including what a general criminal justice attorney is and what they can do to help you with your case. They will also go over key criminal law facts with you as they pertain to your particular case and how they can affect your proceeding.

Attorneys who specialize in this type of legal representation go through special criminal law programs and are skilled and equipped to handle these cases. Do not go at it alone! Find a criminal lawyer and legal team to stand beside you today!

Whether you think that you might need to hire the services of a criminal defense firm, you need to find the best criminal defense lawyers for a loved one, or you are thinking about pursuing a career as a federal criminal defense attorneys, here are a few facts that you should know about criminal law in general first.

Federal criminal defense lawyers

1. One of the major ways in which criminal law differs from civil law is that the emphasis in civil law is more focused on dispute resolution and victim compensation than on punishment.

2. Though the television shows usually focus solely on the prison time aspect of punishment, fines may be imposed, or money and property maybe seized from a person convicted of a crime under criminal law in the United States. The punishment varies widely depending on the crime, the area in which it took place, the criminal defense firm who represents the defendant, and the judge who hears the case.

3. Though it may seem as though it is more the purview of civil law, property often is protected under criminal law. One of the biggest examples of this is the fact that trespassing, which is defined as the unlawful entry onto the real property of another, carries a rather serious punishment.

4. In most jurisdictions in the United States, the entire burden to prove a crime is on the government. This is colloquially referred to as being innocent until proven guilty and is protected by the fifth and 14th amendments.

5. Did you know that organized crime, which is prosecuted by the federal government and not local governments, is estimated to account for an astounding 10 percent of the United States’ national income? Read more here.